Challenge of Online Business
The online market place is challenging and different. It is a huge space with lots of buyers and sellers. Just look at Amazon and what they are doing to brick and mortar businesses. It takes more than just throwing up a website and watching the money roll in. For me, it’s been a learning process.
Social media is a part of the selling process and offers lots of moving pieces. I have utilized Twitter, Instagram, Pinterest, Facebook, and LinkedIn. A follower or like doesn’t immediately translate to a sale.
I have an associate who has worked in B2B internet marketing for some time. He offered a tip on who has been successful in this wild world of internet business. He said check out what they are doing and copy them. That was good advice.
The key to success in selling on the internet is accumulating a mailing list where potential buyers opt-in to providing you with an email address. Your website needs to be set up with landing pages offering content in exchange for an email address. This is called a lead-nurturing campaign whereby high-value content or a free consultation is exchanged for email information.
The successful internet entrepreneurs offer both blogs and podcasts to provide quality content to potential buyers. These two vehicles typically will provide lots of helpful information and insight. Take the time to search out successful internet entrepreneurs. Read their blogs and listen to their podcasts.
The products and services offered by these entrepreneurs will likely be different from yours but the process utilized to market and sell is something that can be successfully duplicated. Take the best of what they are doing and put it to use on your website. Find out what software tools they are using and see if they would be applicable to your website.
Many of these entrepreneurs tell about their journey to success. Their website or blog posts in many cases will tell how they solved problems. Trolling information provided on websites to learn about systems, strategies, processes, and software can provide nuggets of information that will save you money and time.
The moral of this story is to duplicate success and copy best practices. What has worked for others, can work for you. Take advantage of whatever information is available and use it to your advantage.