Conducting Strategic and Competitive Analysis

Tools and Techniques for Assessing Strategic and Competitive Components of Business

Designed for CFOs, Controllers, CPAs and Financial Managers

A One Day Program -- 8 CPE Credits

Description

How does your company stack up against its competitors? Learn a six-step approach for effectively assessing your company's operations and strategic components -- strengths, weaknesses, opportunities and threats (SWOT). Discover how the "five competitive forces" shape industry profitability. Compare and contrast the benefits of a cost leadership focus to a differentiation focus. Find out how strategic performance indicators are necessary for performing situation analyses and developing competitive strength assessments. Build your understanding of the competitive profile as well as the competitor intelligence system.

Objectives Learn a focused approach to assessing the strategic components of a business  Learn and apply the five competitive forces that shape industry profitability for the purpose of analyzing both their business and the competitive environment  Understand the use and application of strategic performance indicators for the purpose of developing competitive profiles and a competitive intelligence system

Agenda Strategic Components  The Six-Step Assessment  Five Competitive Forces  Creating Cost Leadership & Focus  Building Differentiation & Focus  Strategic Performance Indicators  Competitive Profile Case Study   Creating a CIS