Recently, I have written about defining the future, being unemployed, and underemployed. Having a good insurance policy on avoiding these difficult challenges would be a good idea. However, buying a policy off the shelf from your insurance agent just isn’t an option.

One way to cope with challenging situations emerged from some words of wisdom from Pete Drucker who is known as “the father of modern management.” The best insurance policy is to build and develop a full life complete with diversity, multiple relationships, and interests. It is a process of developing “You Inc.” in ways that allows one to quickly bounce back from adversity and the challenges of life.

In my recent book, Learn to Win – A Major, written in collaboration with Dr. Mo Pickens, we tell golfers they have to invite and embrace challenge. While this book is about golf and providing the insight required by golfers to play better and learning to win, it provides the basic rules for success in any endeavor or line of work.

The first step in challenging uncertainty is to understand your strengths and likewise, identify areas where improvement is necessary. This means that you’ll always be assessing and developing areas of strength. It also means practicing self-development. This requires thinking about your life as it is and how you would like it to be. Golf is a lot like life. You decide what’s working and what’s not working and then implement a plan to fix it.

In the current economic environment, it probably makes sense to make sure you have plenty of options. This could mean creating a second career or a least something that parallels what you are doing now. In fact, this is the path I have taken. I have utilized my knowledge and skill with golf combined with the ability to write to expand from my CPA and consulting career into new areas of endeavor.

I haven’t given up on being a CPA, but I am using my ability to write to create new books, concepts, and other efforts including teaching. This is a great way for me to share my knowledge and expertise in different ways. I have chosen to define the future by creating it.

The future will be a new series of business books which will be based on my teaching and training programs. This information and knowledge will be shared on this web site and with posts to my blogs. Another new book will be developed to help unemployed people discover themselves and ways to earn a new living. We are also going to keep writing golf books with special emphasis on junior golf.

This will keep me energized and focused and provide my readers with an abundance of new ideas and material. It will be an interesting journey that provides a win/win for everyone.

Your unemployed, so now what do you do? Keep looking for scare jobs or do you launch your own business? Continuing to look for a job that either doesn’t exist or that is being pursued by untold numbers of applicants feels like a hopeless situation. This is the new reality and a dilemma facing millions of people.

I have been in this situation. It feels awful and tears at your self-esteem. Why me and what did I do to deserve this fate? I’m fortunate that I’m a CPA and licensed to practice accounting and consulting. Still, it didn’t remove the hurt and the feeling of frustration.

I moved on but can still relate to people who are faced with the challenge of “what do I do and how do I do it.” From my vantage point, as an observer and an advisor, I don’t see the employment situation improving. The world is different and likely will never return to the good old days.

The good old days are gone so what are unemployed people to do? Well, they can keep looking for the same old job in the same old way or they can start doing things differently. Businesses have downsized and in other instances relocated. The reality is that the old job the way you knew it no longer exists.

If nothing is available regionally, you may be forced to relocate to areas that do have employment. Another option is to accept less. This is a problem since there are a lot of overqualified unemployed people looking for work. The bad news is overqualified people have been out of work for a long time. How do you respond to the question about “what have you been doing for the last year?”

I have some thoughts about possible steps that unemployed folks might explore. The first step is to brainstorm all the possible options. Some people will opt for more training. Others will decide to get training in areas where there may be a shortage of qualified help. Many people are considering a 2nd or a 3rd career. Ask yourself what do you know and what are you passionate about? You might be surprised to find out that answers to these questions could open up lots of new opportunities. Start thinking outside the lines and then begin drawing some new ones.

People struggle to deal with paradigms and get locked into old ways of thinking. The world is different and it’s going to stay that way. This means developing new strategies and going in different directions. While these steps might lead to different job opportunities, it might also lead to becoming an entrepreneur. Becoming your own boss isn’t such a bad thing. You’re the only one who can fire you.

This is how businesses get started. When you find yourself locked into a tough situation, sometimes the only way out is to take bold new steps and embrace the reality of change. Take a look at the possibilities. Set goals and create a plan. Figure out what you can do and might want to do. This planning process should include a budget so you can stretch your finances over as long a period as possible.

Creating a budget is essential when starting a business. Any business you launch is going to take time to generate adequate cash flow and profitability. Starting a business is a scary process. It also can be a lot of fun. Take time and really think through your business model. While it might seem like an impossible endeavor, realize that millions of people have done it, and so can you. It might be the most important thing you ever do in your life.

I have been both unemployed and underemployed. It is a pretty scary situation that has you asking “what do I do now?” While I can’t fix the situation, I have some ideas based on my own experience that might help.

The unemployment report indicates that the rate in the United States at around 10%, the highest in 26 years, will likely inch higher before leveling off and then starting to decline. When tossing in the underemployed and those who just stopped looking, we’re probably up to 18 %. Then consider that almost 26 % of working Americans have nonstandard jobs. This includes part-time, independent contractors, temps, on-call workers, and others. It’s a bleak picture.

This scenario isn’t limited to the uneducated and untrained, it’s across the board. My sense is that things aren’t going to get better any time soon. In fact, it may get worse. For people in this situation, and others who could land up in this basket, it means you better begin developing some options and a survival plan.

Just sending out more resumes isn’t going to get you where you want to be or need to be. The first step is to carefully assess your situation, your skills, and financial requirements. Establish a clear and honest evaluation of who you are, what you can do, and what you want to do. Most people don’t face up to current reality. This assessment is like a SWOT analysis (Strengths, Weaknesses, Opportunities, and Strengths). Establishing a baseline creates the basis for going forward.

One option is to accept less. Another is to become self-employed. You might have to combine both of these options. Getting more training is another option. As you go through this process of establishing your future direction, it is essential to be honest and realistic.

This situation might mean adopting a second or third career. Ask yourself what can I do? What are you passionate about? As you go through this process, set goals with timelines. Also, set up your financial plan and understand what you need and consider the possibilities of achieving it. The process of setting goals gives you a better chance of success. Your performance will be higher with goals.

Just the thought of becoming self-employed is daunting. It raises multiple questions like how do I get started and what will I need to be successful. Probably the most challenging question will be what will be my business? Only you can answer that question. Since I have been through it and successfully launched my CPA and consulting practice, I can offer advice and assistance.

My first piece of advice is to figure out what you really want to do and think about how that fits into the economic landscape. When you make the paradigm shift from working for someone else to working for yourself you are on your way. It’s a scary leap of faith, but once it’s made you’ll find yourself in a better place.

The road is long and takes a lot of hard work. At least you are controlling your own destiny. Having been through the process, I can tell you that your frame of mind and reference will improve because you have input on what happens. It’s you Inc. so jump in and get started.