When you can’t find a job, self-employment becomes an option. The big question is what kind of a business should you start? There are lots of choices so you need to really do your homework. One of the big factors is to find something that you truly have a passion for rather than chasing money.

Having your own business gives you an opportunity to do what you have always dreamed about.  I have made this journey and it isn’t easy. The first step is to take time and really think about what you would like to do and where you would like to do it. Taking time to do research possibilities and doing the necessary due diligence is critical.

 There are lots of books and internet resources to guide you. One of the first steps is to carefully evaluate and assess your skills and abilities. This will reveal the possible business options that you could follow. When performing this step you should document all your thought processes. Think about what might be possibilities. This is essential because it gives you a good road map of potential opportunities. Let yourself go and explore all the things that enter your mind without limitations. Noodle, take notes, and create a road map.

 The above analysis should include some of the self assessment steps mentioned in my most recent blog post. Take your transferable skills inventory and link them to potential self-employment opportunities.

 After you start to get some ideas about what businesses are possible, list them down on paper. This is when you really need to dig in and do your homework. Some things to consider include:

• Am I qualified to do this work?
• What is the cost to start this business?
• What resources do I have to commit to the business?
• What is the competition?
• How successful is the competition?
• Will I need help to run the business and can I get the help I need?
• Can I run the business from my home?
• Who can I talk to about starting this business?
• Do I need a business coach or advisor?

These questions represent only the surface of things you need to know about your new potential enterprise.

 Before you actually launch your new business, take time to develop a good business plan together with appropriate projections and an estimate of cash flows. Just doing a spread sheet isn’t good enough. The business plan should contain a detail written statement of your vision and business mission. You’ll need to set objectives and craft a strategy to achieve them. In line with all of these plans include the type of structure for your business. Should you incorporate, create a LLC, a partnership, or operate as a sole proprietor? What business systems will you need including accounting systems? Don’t try to do all this stuff yourself. Spend the time and money to get a trusted advisor to assist you. This can save you a lot time in the long run.

 One of the big questions to answer is can I pull this off and do I have enough money, time, and the skills to do it? This is where an advisor to help guide you through the process can really payoff. Objective advice here can save you invaluable time and money.

 Lots of people have done it and done it successfully. This blog post won’t answer all your questions, but will give you things to think about. There are many possibilities and you need to explore to find what can work best for you.

I just added some new content to the site for the unemployed. It offers some resources and suggestions on finding your new direction. While not an all-inclusive to do list, I provided some thoughts on conducting a self-assessment and tools to help get the job done.

I found a helpful book titled What Color is Your Parachute? 2010. It a proven and tested process that job hunters have used for years. If you follow the steps that Dick Bolles outlines, you won’t go wrong. The key in the assessment process is being honest with yourself and finding out who you are and what you are passionate about. It’s not the latest hot job that out there on the market, it’s all about your skills and what you want to do.

I also mention and reference Rich Feller’s Flower. This is a great tool that I have utilized in my consulting engagements to drill down on what makes a person tick. If you can put the seven steps down on a single piece of paper, you have accomplished a lot. Everyone should do this exercise. It’s a great road map for pursuing your journey in life. It really forces one to really think about who they are and where they want to go.

I also provided some links to web sites that will help with the testing process, if the Flower exercise didn’t get the job done. There’s a lot more work to do in this area. Where I’m heading is that with such a high unemployment rate and businesses not hiring, people will need to become self-employed. They will become part of the growing ranks of free lancers and entrepreneurs who will help take this country out the mess we have created.

People who are sitting around collecting unemployment and waiting for someone to hire them isn’t the answer. The new self-employer entrepreneur and business start-ups will hire and train many of these unemployed folks. I think this is especially true for the over 50 age group. They still have a lot of juice left and contributions to make.

Anyway, enjoy the new resources and I’ll be posting more resources and tips on the site. In addition, I’ve started work on my new e-book on the topic and hope to have the first segment ready and out by the end of the year. As I get back to basics, I’ll post on a more active basis with lots of new information.

I just looked the date of my last blog post and thought I better let everybody know that I am still writing and creating. A lot has happened over the last few months so I’ll quickly get you up to date on what I’m doing and where I’m going.

Creating golf content for Dr. Mo bit into my business writing. Besides its fun and I like it. When you realize that golf is a lot like life then it makes sense. In addition, the Colorado weather wasn’t real conducive to me setting down and grinding out a lot of boring business stuff. The real key here is that I’ve had time to figure out where to take http://www.northrupcpa.com/.

The site started out being focused on client services and my CPA resources and tools. Not that I won’t provide services or help other CPAs, but the real need seems to be entrepreneurs and business people who can benefit from all the knowledge and consulting expertise I’ve amassed over the years. Getting this information on to the web site and into books takes time, so it will be a journey.

I have started a new book for the self-employed entrepreneur together with support material that will be posted on the web site. In addition there is the Building Business Value™ content and approach that can help the new businesses grow and flourish. In addition I plan to turn my MBA course content into a book as well as develop a book on accounting and finance for business owners and entrepreneurs. I have been teaching  courses on these topics for over three years, so this is a no brainer. I’m not sure about the titles, but we’ll come up with something good. I have learned to do the back cover of the book first and then develop the content and title.

In addition to this blog, check the AccountingWeb blog and my latest post at http://tinyurl.com/3yrkwkz . There’s lots material on that site from other contributors in addition to my stuff.

This blog will become more active, I promise. In addition to writing books, I’ll be converting my content into new products and articles for the site. I have started to figure out Twitter and you can find me at @northrupcpa. Also, we’ll begin showing the tweets on the web site. I’m not sure I have enough to do!

It was fun sharing these thoughts as it provided me with a better sense of how to make the blog, the web site, and my content more relevant. Let me know if you have any ideas.

Recently, I have written about defining the future, being unemployed, and underemployed. Having a good insurance policy on avoiding these difficult challenges would be a good idea. However, buying a policy off the shelf from your insurance agent just isn’t an option.

One way to cope with challenging situations emerged from some words of wisdom from Pete Drucker who is known as “the father of modern management.” The best insurance policy is to build and develop a full life complete with diversity, multiple relationships, and interests. It is a process of developing “You Inc.” in ways that allows one to quickly bounce back from adversity and the challenges of life.

In my recent book, Learn to Win – A Major, written in collaboration with Dr. Mo Pickens, we tell golfers they have to invite and embrace challenge. While this book is about golf and providing the insight required by golfers to play better and learning to win, it provides the basic rules for success in any endeavor or line of work.

The first step in challenging uncertainty is to understand your strengths and likewise, identify areas where improvement is necessary. This means that you’ll always be assessing and developing areas of strength. It also means practicing self-development. This requires thinking about your life as it is and how you would like it to be. Golf is a lot like life. You decide what’s working and what’s not working and then implement a plan to fix it.

In the current economic environment, it probably makes sense to make sure you have plenty of options. This could mean creating a second career or a least something that parallels what you are doing now. In fact, this is the path I have taken. I have utilized my knowledge and skill with golf combined with the ability to write to expand from my CPA and consulting career into new areas of endeavor.

I haven’t given up on being a CPA, but I am using my ability to write to create new books, concepts, and other efforts including teaching. This is a great way for me to share my knowledge and expertise in different ways. I have chosen to define the future by creating it.

The future will be a new series of business books which will be based on my teaching and training programs. This information and knowledge will be shared on this web site and with posts to my blogs. Another new book will be developed to help unemployed people discover themselves and ways to earn a new living. We are also going to keep writing golf books with special emphasis on junior golf.

This will keep me energized and focused and provide my readers with an abundance of new ideas and material. It will be an interesting journey that provides a win/win for everyone.

I have been both unemployed and underemployed. It is a pretty scary situation that has you asking “what do I do now?” While I can’t fix the situation, I have some ideas based on my own experience that might help.

The unemployment report indicates that the rate in the United States at around 10%, the highest in 26 years, will likely inch higher before leveling off and then starting to decline. When tossing in the underemployed and those who just stopped looking, we’re probably up to 18 %. Then consider that almost 26 % of working Americans have nonstandard jobs. This includes part-time, independent contractors, temps, on-call workers, and others. It’s a bleak picture.

This scenario isn’t limited to the uneducated and untrained, it’s across the board. My sense is that things aren’t going to get better any time soon. In fact, it may get worse. For people in this situation, and others who could land up in this basket, it means you better begin developing some options and a survival plan.

Just sending out more resumes isn’t going to get you where you want to be or need to be. The first step is to carefully assess your situation, your skills, and financial requirements. Establish a clear and honest evaluation of who you are, what you can do, and what you want to do. Most people don’t face up to current reality. This assessment is like a SWOT analysis (Strengths, Weaknesses, Opportunities, and Strengths). Establishing a baseline creates the basis for going forward.

One option is to accept less. Another is to become self-employed. You might have to combine both of these options. Getting more training is another option. As you go through this process of establishing your future direction, it is essential to be honest and realistic.

This situation might mean adopting a second or third career. Ask yourself what can I do? What are you passionate about? As you go through this process, set goals with timelines. Also, set up your financial plan and understand what you need and consider the possibilities of achieving it. The process of setting goals gives you a better chance of success. Your performance will be higher with goals.

Just the thought of becoming self-employed is daunting. It raises multiple questions like how do I get started and what will I need to be successful. Probably the most challenging question will be what will be my business? Only you can answer that question. Since I have been through it and successfully launched my CPA and consulting practice, I can offer advice and assistance.

My first piece of advice is to figure out what you really want to do and think about how that fits into the economic landscape. When you make the paradigm shift from working for someone else to working for yourself you are on your way. It’s a scary leap of faith, but once it’s made you’ll find yourself in a better place.

The road is long and takes a lot of hard work. At least you are controlling your own destiny. Having been through the process, I can tell you that your frame of mind and reference will improve because you have input on what happens. It’s you Inc. so jump in and get started.

Ask and Listen

A key tool in assessing a business is diagnostic interviewing. This is a process of asking questions and then carefully listening to the answers. W. Edwards Deming, the man who helped the Japanese recover from World War II, always said, “Ask the people who are closest to the action to find out what was really happening.” This advice has never failed me.

Diagnostic interviewing provides indications and clues as to problems. It is a technique I have used to conduct assessments in countless organizations. Getting business owners and management to open the lines of communication can be difficult, but it’s worth the effort. Employees might be reluctant to open up and provide the “unvarnished truth.” It is essential for management to make it clear that they want the truth and the facts. Tell me like it is.

The real key to success is listening and hearing what people are telling you. Frequently, what people say with body language is more revealing than the words that are spoken.

Other Thoughts

A business assessment involves more than just looking at financial data. Take time to step back and thoroughly evaluate the business. Find out what hurts and locate the source of the pain.

Assessments should encompass the entire state of the business from every aspect and all points of view. Get an effective understanding of what is happening in the industry and in the business. Get the big picture as fast as possible.

Analysis

Analysis is performed in order to prioritize problems. Examine problems and then break them into their component parts. Conclusions then can be developed to fit the problem. This is when symptoms are distinguished from problems.

Analysis depends on the specific problems under consideration. Here is my three phase approach:

1. Sort out the facts,

2. Applying analytical techniques, and

3. Use judgment to draw conclusions from the analytical process.

Sorting out the facts is a process of categorizing all the information collected during the assessment. The facts should be sorted based on the assessment parameters. There will be a lot of data to match up including the information gathered from the interviews. Take time with this process and avoid jumping to premature conclusions.

Once the facts are sorted, then start applying analytical techniques. There is both qualitative and quantitative analysis. Qualitative techniques are used to analyze factors which can’t be measured in numerical terms. Examples of qualitative techniques include the development of matrices, asking fundamental questions, and searching for patterns. Additional examples include comparison of events for the purpose of identifying both differences and similarities. Qualitative techniques also include development of flowcharts and fish bone diagrams. Applying analytical techniques is very important so think carefully about the potential range of possibilities.

Self-Assessment Toolkit

I developed a Self-Assessment Toolkit for use in my consulting work. You don’t need to use it but the checklists and questionnaires it offers provides a good roadmap. Another component of the toolkit is a team survey to gain feedback regarding employee opinions about the organization.

The 10 Step Process

To get things on a profitable footing I created the 10 Step Process to Building Business Value:

1. Identify and locate the pain.

2. Establish the parameters on what needs to be done.

3. Evaluate your market, products, and services – are they right for your business?

4. Right size the business.

5. Financing the business.

6. Maximize asset utilization and returns.

7. Improve employee productivity.

8. Conduct product and customer analysis.

9. Improve business processes.

10. Measure and monitor performance.

These 10 steps represent the essential components of what every business needs to do to maximize profitability and build the value of their organization. These steps represent a long-term no nonsense approach to value based management that produces results.

This methodology works because I have used it to produce results in a number of businesses. When businesses apply the tools and employ them consistently over a period of time, the benefits are record growth in sales and profitability.

These concepts are not silver bullet fixes. They represent a common sense application of tried and true methodologies that can make the difference between survival and failure.

Health care costs are outrageous and continue to climb. A Business Week article reported that over 700 hundred billion dollars is wasted on countless wasted procedures, fraud, and unnecessary treatments. After thinking about the current state of the economy, this revelation struck home. With all the effort being placed on health care reform, it is shocking that this legislation will have no impact on the rising level of health care costs.

Because the health care system operates on a fee-for-service basis, there is no incentive for doctors and medical care facilities to eliminate waste and do a better job of cost control. While there is no incentive for doctors there seems to be plenty for those who are interested in using the system to fraudulently rip off the system for an estimated $150 billion dollars or more.

In thinking about this mess, I tried to consider some potential solutions. CPAs have lots of tools to assist in fraud investigation. The talent is there to get the job done. Why not engage some of the best resources available to stem the tide of leakage from fraud?

The health care system is a process, just like internal control and business processes. Again, wouldn’t it make sense to tap into the lean experts that are streamlining our supply chain and provide focus on the health care system?

When considering cost containment and control, health care represents one of our biggest challenges. I realize the political sensitivity and polarization that surrounds these issues, but government could wake up and pay attention to the talent pool available and make some real progress in contrast to pushing legislation that isn’t going to get the job done. The answer doesn’t lie with Congress; it requires executive action to take the steps that could really make a difference.

Everyone wants success. The difficulty with achieving success results because it hasn’t been clearly defined. I am going to give you a 5 step approach to achieve success and build the value. The secret to creating value and achieving success starts with a vision for what you want to achieve and how you define success and the steps that are associated with it. The 5 steps necessary to achieve success are:

1. Create a Vision for Success

2. Set Objectives

3. Develop a Strategy for Making it Happen

4. Build Action Plans

5. Evaluate Performance

Following these 5 steps and documenting them are essential to keep your life or your business on track. This doesn’t need to be a complicated process, and in fact, the simpler the better. However, putting these steps into a written document is essential and helps to build the commitment necessary to convert the vision for success into reality.

1. Create a Vision for Success

A mission statement should be brief and focused. It can be nothing more than a few words or phrases that provide a description of how you define success for you and your business. It should become a living document about where you’re headed going down the road. When you define where you are going you have a better chance of getting there.

Your vision statement should spell out where you plan on going and the steps required for getting there. There needs to be a link with the goals and objectives required for achieving the desired level of success. The best vision statements are simple and straight forward. Keep it simple and spell it out in contrast to just thinking about it. Writing the vision versus thinking about it is usually the difference between success and failure.

2. Setting Objectives

After establishing a vision for success, the next step in the process it setting goals and objectives. Setting goals and objectives stems from the vision statement and assessing current performance and the major issues that need to be addressed and how they relate to strategy to accomplish your objectives.

Objectives should specify measureable results that need to be accomplished together with a target date or a time span for completing it. Objectives should be as specific and quantitative (measurable and verifiable) as possible. Development of objectives should specify only what and when it needs to be accomplished and should not venture in to the why and how. Objectives and goals should relate directly to crafting a strategy to achieve your objectives.

3. Develop a Strategy to Make it Happen

Strategy corresponds to the actions and approaches necessary to achieve your objectives and fulfill your vision. The components of strategy include deciding on those attributes which offer the best chance to achieve your objectives or to gain a competitive edge. Strategy is where you focus on the skills, expertise, and competitive capabilities that will set you apart from your rivals.

Strategy is about being different in contrast to something that everyone is or should be doing. It boils down to making the tough choices that create a sustainable competitive advantage. These choices are those that allow you to change the rules in your favor.

4. Build Action Plans

Action plans are when you need to get more specific to clearly identify what has to take place. They represent an opportunity to test and validate your objectives. In addition, they provide a basis for communication for others who need to contribute to or will be affected by what takes place.

The following basic components should be part of the plan development. First, document the specific steps that will be required. Next, it is important to identify the people who will be held accountable making sure that each action step is completed. Developing a timetable getting things done is essential. Make sure to determine what resources will be needed to achieve your objectives. Finally, it is critical to provide feedback mechanisms to monitor progress.

Documentation provides a basis for monitoring the progress of each action step. Incorporate this documentation into a schedule that spells out what needs to get done and when.

5. Evaluate Performance

“If you can’t measure it, you can’t manage it” is a term frequently associated with achieving results. Monitoring and evaluating performance is essential if your vision is to become reality. It might be necessary to reevaluate your strategy depending on how things are working out. Assessing the financial impact is essential in determining if you are achieving the level of expected results. Regularly evaluate your resources. Do you have everything in terms of personnel, materials, information, and other resources to support your vision and strategy? After establishing the vision, the strategy, objectives, and action plans, it is essential to monitor the few vital factors that let you know whether or not you are on track or if modifications are necessary. Continually check your progress and respond appropriately.

Final Thoughts

When creating a vision and converting it into reality is not only critical, it is essential to put it into writing. Written goals and objectives are more likely to be accomplished. Make this a habit and I think you’ll start to see success. Written plans represent a commitment that translates into success.

Gaining an understanding of strategy and its objectives is essential not only for business, but in everyday life. I teach this topic to my accounting and finance students and thought it would make a good blog post.

Competitive strategy is really about being different and selecting a different set of activities capable of delivering a unique mix of value to customers. In the process of selecting a different set of activities it boils down to the choices you make to change the rules in your favor so you create a competitive position that eliminates the competition.

Choices to change the rules should include setting the right goals. A sound strategy might be to achieve superior profitability by not becoming too big or growing too fast. It might involve becoming a technology leader. Strategy needs to have continuity and is something that can’t be constantly reinvented. It boils down the basic value you are trying to deliver to customers. It is important to maintain a strategy that is consistent in the face of a multitude of changes.

A good strategy will ensure that its components will drives competitive advantage and sustainability. There should be a simple consistency between each functional activity and the overall strategy. This will occur when activities are reinforcing and there is an optimization of effort. A good competitive strategy will grow out of the entire system of activities.

Essentially there are five steps in developing strategy which are presented as follows:
1. Formulating a strategic vision of the organization’s future business composition and the direction on where the entity is headed.
2. Setting objectives.
3. Crafting a strategy to achieve the desired outcomes.
4. Implementing and executing the selected strategy efficiently and effectively.
5. Evaluating organizational performance and making appropriate corrective adjustments wherever necessary.
These five primary tasks become a continuous loop whereby you are observing, orienting, deciding, and acting on necessary adjustments as needed. In the current economic environment, organizations need to be agile and quick in making these decisions.

Good strategy can involve a variety of approaches. This might include a variety of cost approaches ranging from low cost/low price, differentiation, to a specific market niche. Other approaches include responses to changing market conditions, moves to secure a competitive advantage, geographic market coverage, and vertical integration. In addition strategic approaches include financial approaches, human resources, R. & D., marketing, manufacturing, and collaborative partnerships and alliances. The development of the strategy will certainly consider some of these options.

In addition to various approaches, there are some fundamental components of strategy. Foremost, it will be essential to decide what product or service attributes offer the best chance to win a competitive edge. The next step is to develop the skills, expertise, and competitive capabilities that will set the business apart from rivals. Your choice of strategic components should insulate the business as much as possible from the effects of competition.

Attempt to evaluate your firm or company as to whether it is either conventional or reactive. Another way of looking at the evaluation is to determine whether your firm is distinctive and far-sighted. One way of assessing this is evaluating which issues absorb management’s time and attention. How does management’s point of view regarding the future measure up against the competition? Are you better at improving operational efficiency or at creating new businesses? Is the company’s agenda determined by actions of competitors or is it set based on your own unique vision of the future? Within the organization, what is the balance between anxiety and hope?

Finally, it is essential to assess the quality of your strategic market leadership in terms of the customers being serviced today in contrast to those you expect to service in the future. This same question can be directed to your current competitors and who you expect to compete against in the future. Where are your profits earned today and versus where they will be earned in the future? Effective strategy is dependent on resolving the key questions of what drives your business today in contrast to what will provide the competitive advantage in the future. In too many instances, organizations fail to address these issues and follow the course of plodding from day to day with not real thought of the future.

How valuable are CPAs to their clients? What do clients want their CPAs to do for them? These questions have puzzled me and frustrated me for some time. After giving this some thought I reached the conclusion that clients don’t receive value and CPAs don’t provide the value they are capable of delivering.Creating value lies in the pursuit and development of value propositions. Value propositions aren’t defined in the tax code or in generally accepted accounting principles, yet it is the secret to greater profitability which is created by providing needed and necessary services. Clients want more than taxes and accounting from CPAs. They want and need help with their businesses, especially when economic conditions are tough. This means defining customer value in terms of what services CPAs provide and how they do business with their clients. Here is where you can link price together with reliability, dependability, and convenience of the service provided.

Far too many CPAs provide a service, but miss out on providing and building client value. This occurs because they haven’t taken the time to develop the knowledge and understanding as to what clients really need. You need to ask the key questions of clients so you know what they expect of you and how they think you could help them address their challenges and opportunities. This most likely means the ability to provide them with management consulting in strategic and operational areas.

Developing a basket of services which provide value will allow you to value bill. This begins with understanding clients needs and translates into increased profitability for you relative to the hours expended. You now have a choice on what you charge because the client is receiving greater value from the services you provide.

You might end up servicing fewer clients and receiving greater revenue. Providing added value services to clients you truly want to work with ends up being a win/win situation. You can develop some ideas relative to the types of services by reviewing the list of services I offer both to clients and as resources to CPAs.

Employing a value proposition strategy to your practice is an effective way to re-engineer what you are doing by giving clients the services they need and want. Providing added value to clients puts you in the driver’s seat and lets you value bill in contrast to just being paid for the hours you charged to an engagement. It also creates a better overall client experience since it enhances the flow of communication and avoids difficulties and problems which can occur.

You can now start charging the maximum amount that a client is willing to pay which results in greater revenue and a more productive work environment. You will have happier clients since they now perceive they are receiving the value they wanted and are willing to pay for it. Your practice should grow because happy clients talk and this should translate into increased work. This is truly a way of working smarter and not harder.